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Duncan Wardle speaks on stage at Brand Minds business conference at Romexpo in Bucharest, Romania on June 3, 2023. Wardle is an innovator and creative strategist, best known for his time as an executive at The Walt Disney Company. During his tenure at Disney, Wardle spearheaded imaginative publicity stunts, including launching a Buzz Lightyear toy into space, which now resides in the Smithsonian Air & Space Museum. Following his time at Disney, he founded iD8, a platform focused on fostering creativity and innovation.Wardle is the creator of the Theory of Creativity™, a unique design thinking process that he's used to train executives at major companies such as Disney, Pixar, Marvel, Lucasfilms, and Fortune 100 companies including Apple, Pepsi, NBA, NBCUniversal, Coca-Cola, IBM, and Princess Cruises. His mission is to instill a culture of innovation within individuals and organizations.Brand Minds is a large global business conference that brings together leaders, business professionals, and entrepreneurs from around the world. The conference features a range of speakers known for their contributions in various fields.